In this economic climate, many businesses are looking for ways to trim expenses. Along with coffee service and employee perks, executives often look at cutting back on janitorial service. However it doesn’t have to be that way.
Just like company employees, vendors such as janitorial service need to demonstrate value to the company, its employees and its customers. Once you are able to represent the value of your service to the firm, you will quickly find out that you are less likely to lose a customer in hard times.
So what do you do to keep a customer happy?
- Say Thank You – How would the employees at a customer’s office react when they arrive at their office with a small token of appreciation – such as an Andes mint – sitting in their office/cubicle with a note from you when they arrive in the morning? That’s a very affordable way to surprise and amaze the employees in an office you clean. That small thank you will pay long dividends for your business.
- Go the Extra Mile – Employers are looking for employees to go the extra mile right now. Employees are putting in long hours; taking on extra assignments and doing anything they can to keep their job. Your firm is no different. Make extra sure that the entire office is clean and add a few extra features you may not be doing. For example, dump out and clean the office coffee pot with a small note that it has been “sanitized” by your firm. Water plants with fertilizer and let the owner know you took care of it for them.
- Keep in Contact – They say out of sight, out of mind. Visit your good customers and check to make sure everything is to their satisfaction. If it is, go the extra mile. If not, implement immediate changes before losing the customer. At least you will have advance notice.
- Offer a Discount – If a customer has been with you a long time, offer them a discount. It could be a one time “anniversary” discount or a regular 10 percent off for long term customers. Reward your long term customers and they will be customers for life.
- Ask How You Can Help – Ask your customers how you can help network and grow their business. If you network regularly to find new clients, look for business opportunities for your existing clients. If you are out their making sales and driving revenue for their firm, they will be less likely to eliminate your service when times are lean.
Remember this old marketing slogan – It’s cheaper to keep an existing customer than find a new one!
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